I led the effort to create a style guide and glossary, as well as a voice and tone guide with lots of tips and examples.

UX WRITING GUIDELINES

CHALLENGE

Craft great product copy that helps users and expresses Spotify’s personality.

SOLUTION

Provide helpful guidance and resources for people who write product copy—writers, designers, engineers, and whoever else may be working with words.

HOW I HELPED

• Led the effort to create a unified Spotify style guide and glossary

• Launched an improved version of the Spotify design guidelines, including a writing section

Team: Spotify